TAG Heuer has just signed a major partnership with the German Bundesliga. According to Jean-Claude Biver, CEO of TAG Heuer, this will be one of the platforms the brand uses to nurture its future smart replica watches, available starting 9 November.
Announced a few minutes before the kick-off of the German Supercup this weekend in Wolfsburg, the new partnership between TAG Heuer replica watches uk and the German Bundesliga is a strategic on, according to Jean-Claude Biver, CEO of TAG Heuer and president of the LVMH Watch Division. Because beyond the traditional impact expected from this type of agreement (the Bundesliga is one of the most mediatised football championships in the world behind the US NFL), TAG Heuer intends to rely in particular on the German football league’s powerful voice to promote its future smartwatch and, if necessary, provide it with some exclusive features.
By becoming the first official timekeeper and official Rolex replica watch of the Bundesliga for a period of three years—a period that Jean-Claude Biver already hopes to extend—TAG Heuer is taking advantage of a dynamic “brand” which sells its TV rights in 209 countries and has just signed a number of agreements in strategic markets, such as the United States and China. “The Bundesliga is a great vehicle to increase awareness of TAG Heuer,” said Jean-Claude Biver to WtheJournal after the press conference. “But it is also a fantastic platform to promote our future smartwatch. Because just like in other fields, such as music and lifestyle, in which TAG Heuer is very present, football—and the Bundesliga in particular—will allow us to activate different sponsorship opportunities, with enormous digital potential.”
This platform for a smartwatch around which TAG Heuer has been creating a buzz for a whole year has naturally stimulated expectation. Beyond the need to occupy the media, the buzz was also a way for Jean-Claude Biver to put pressure on his teams to release a product that corresponds to the brand’s DNA as quickly as possible. The wait will soon be over. The fake watches uk—recently presented to Bernard Arnault, Chairman and CEO of LVMH—will be unveiled in October and, according to Jean-Claude Biver, “It will be available starting 9 November, primarily in the United States and Japan.” Other countries should follow immediately afterwards. In this respect, Jean-Claude Biver hints that new partnership agreements will yet be signed with other platforms.
Although the CEO of TAG Heuer does not intend to provide any detail concerning the specifics of the upcoming smartwatch, he did stress that the brand based in La Chaux-de-Fonds brand has a major asset thanks to its collaboration with Intel and Google: “The fact that we are a partner of these two world leaders will always give us an edge.”
However, even before its release, the cheap replica watchmaker has admitted that this smartwatch alone does not represent the future of TAG Heuer. Jean-Claude Biver himself referred to “a complementary offering” with regard to the current traditional production. You can never be too careful.