While it’s hard to picture Jean-Claude Biver on a surfboard, The World Surf League (WSL) and TAG Heuer has just announced the Swiss Cartier replica watchmaker’s sponsorship as “Official Timekeeper” of the WSL Big Wave Tour (BWT), lending the company’s reputation for “Avant-Garde” to a sport noted for fearlessness, athleticism.
This multi-year partnership will see TAG Heuer inject its #DontCrackUnderPressure campaign into the heart of big wave surfing, serving as the Official Swiss Replica Watches of the tour, and supporting the “Biggest Wave” and “Biggest Wipeout” components of the annual WSL Big Wave Awards.
“Be Unique, Different and the First has always been my personal philosophy in all my 40 years of activities, from products development to marketing and sponsoring. TAG Heuer is the first luxury brand to enter the Surf World. Our motto #DontCrackUnderPressure fits perfectly with the WSL Big Wave Tour and makes our partnership different and innovative. It will give TAG Heuer a great boost in terms of connecting with young people, with the support of our friend Kai Lenny and his highly contagious enthusiasm.”Jean-Claude Biver, President, LVMH Group Watch Division and CEO, TAG Heuer
“When the WSL acquired the Big Wave Tour and Big Wave Awards, we believed it was an opportunity to elevate some of the most inspiring sportsmen on the planet and their passions We are thrilled to announce TAG Heuer as the Official Timekeeper of Big Wave surfing and we look forward to a long and fruitful partnership.” Paul Speaker, WSL CEO
The World Surf League (WSL), formerly known as the Association of Surfing Professionals (ASP), has been championing the world’s best surfing
since 1976, running global products across the Samsung Galaxy men’s and women’s Championship Tours, Big Wave Tour, Qualifying Series, Junior and Longboard Championships as well as the Big Wave Awards.